To mark their 15th anniversary, NH7 Weekender wanted to create a visual identity that would break away from the past and set the tone for the next 15 editions. 

Keeping that vision in mind, visual artist SAGE crafted a set of surreal characters that embody the festival's spirit, reflect the personalities of its attendees, and welcome them with open arms. By introducing these colourful elements, and sculpting everything in three dimensions, he added a new layer to the NH7 identity, giving it more depth along with  a tactile and immersive quality.