When the wonderful folks at the JSW Group trusted us with making a film to mark National Road Safety Month, it seemed like just the challenge we were waiting for to kickstart 2025.

Road safety awareness films can be a tricky affair. First, the target audience is literally everyone. And second, a lot of amazing and impactful work has already been done on this front both in India and globally.

Which makes us so proud to present our first foray into ad films: ‘Toy Car’. Life rarely gives us second chances. So drive safe, and save lives.