Bringing Indian Folk Art Into Millions of Homes Worldwide

A collaboration with The Frame TV by Samsung

Art + Design -

We are elated to have come on board as Art Partners for The Frame TV by Samsung, a fantastic new offering that's a TV when switched on and your personal art gallery when switched off. Powered by 'The Art Store', a collection of over 1,400 artworks curated by some of the most eminent galleries, institutions and collectives from around the world, The Frame TV brings you the best of art in a way like never before.

As part of our on-going curation for The Art Store, it's been an absolute delight bringing the rich diversity of Indian Folk Art to a global audience. From Odisha Pattachitra to Madhubani, from Phad to Baiga, this collaboration has been a journey of discovery, rediscovery, awe and wonder for us. Scroll down for more about the art forms we explored and the contemporary practitioners keeping these traditions alive.


Kalighat Painting by Shanuyar Chitrakar

Kalighat Painting is a school of painting that originated in the vicinity of the Kalighat Kali Temple in Kolkata, West Bengal. Originating as souvenir items for visitors to the temple, these works depicts gods, goddesses, scenes from the Indian epics and mythology as well as scenes from everyday life.

Kalighat Painting by Shanuyar Chitrakar

Ramayana I (2020) by Shanuyar Chitrakar

Kalighat Painting by Shanuyar Chitrakar

Ramayana II (2020) by Shanuyar Chitrakar


Phad Scroll Painting by Vijay Shah

Phad is a type of religious scroll painting done on a piece of scroll or canvas called phad. They typically feature the narratives of two folk deities of Rajashthan – Pabuji and Devnarayan. These scrolls also double up as mobile temples of these two deities. 

Phad Scroll Painting by Vijay Shah

Battle of Haldighati (2021) by Vijay Shah

Phad Scroll Painting by Vijay Shah

Radha Krishna (2021) by Vijay Shah


Bhil Art by Shanta Bhuria and Anil Bariya

The Bhils are India’s second largest tribal community. Their instantly recognisable art form is characterised by dots and vibrant colours. Originating as ritualistic frescos for walls and ceilings, Bhil art is now found across multiple mediums and materials. Thematically, it depicts everything from people, animals, trees, insects to various rituals as well as events and festivities.

Bhil Art by Shanta Bhuria

Deers (2021) by Shanta Bhuria

Bhil Art by Anil Bariya

Elephant Riders (2021) by Anil Bariya


Odisha Pattachitra by Abhimanyu Bariki

Odisha Pattachitra is a traditional cloth-based painting of Odisha, India. The canvas for these paintings is specially prepared following a traditional process and all the paints are derived from natural sources like vegetables, lampblack and shells. The themes of Pattachitras include religious, mythological, and folk narratives with Krishna Leela and Lord Jagannath being important motifs.

Odisha Pattachitra by Abhimanyu Bariki

Mandala Rasa Pattachitra (2020) by Abhimanyu Bariki

Odisha Pattachitra by Abhimanyu Bariki

Vasanta Rasa Pattachitra (2020) by Abhimanyu Bariki



Baiga Painting by Judaiyabai

The Baigas are one of the most primitive tribes of India. The motifs and patterns found in their art originated as tattoo designs sported by the women of the tribe. These have since found expression in other mediums as floral and geometric designs, horses, elephants with riders, scorpions, peacocks and tribal myths.

Baiga Painting by Judaiyabai

Shepherd (2021) by Judaiyabai

Baiga Painting by Judaiyabai

Baghesur Dev (2021) by Judaiyabai


Cheriyal Painting by Sai Kiran

Cheriyal Painting is a type of scroll painting prevalent in the state of Telangana, India. They depict themes and stories drawn from ancient literary, mythological and folk traditions interspersed with scenes depicting rural life. The costumes, settings and iconography are strongly influenced by local tastes and sensibilities.

Cheriyal Painting by Sai Kiran

Bonalu Festival (2021) by Sai Kiran 

Cheriyal Painting by Sai Kiran

Sowing Paddy (2021) by Sai Kiran


Madhubani Painting by Krishna Paswan

Madhubani art, also known as Mithila art, is a rich tradition of domestic ritual painting that takes its name from the region in northern Bihar where it began and continues to thrive. Historically, women made Madhubani paintings on the freshly plastered walls and floors of mud huts. These skills and techniques were passed down for centuries, preserving Madhubani’s unique qualities, and today both men and women paint in this style onto cloth, handmade paper and canvas. 

Madhubani Painting by Krishna Paswan

Bride (2021) by Krishna Paswan

Madhubani Painting by Krishna Paswan

Kohbar (2021) by Krishna Paswan

Gond Painting by Maansingh Vyam and Raju Maravi

The Gonds are one of central India’s largest indigenous communities. The Pardhan Gonds are a subsect of the Gonds and were responsible for perpetuating the collective memory of virtues, stories of valour of Gond kings, and folklores through ballads. In return, they received patronage from the kings and the community. Although the Pardhans have now lost the patronage of kings and benefactors, they are desperately trying to preserve the age-old collective memory and their musical energy through the medium of paintings. 

Gond Painting by Maansingh Vyam

Tiger (2011) by Maansingh Vyam

Gond Painting by Raju Maravi

Peacock (2021) by Raju Maravi 


Kerala Mural Painting by Rinesh N M

Kerala Mural Paintings are frescos depicting Hindu mythology in the ancient temples and palaces of Kerala. 

Kerala Mural Painting by Rinesh N M


Ananthasayanam (2021) by Rinesh N M

Kerala Mural Painting by Rinesh N M

Apsara (2021) by Rinesh N M


Warli Painting by Anil Vangad

Pioneered by the Warli tribe, located on the outskirts of Mumbai, these paintings use a set of basic geometric shapes: a circle, a triangle, and a square symbolic of different elements of nature. The circle represents the sun and the moon, while the triangle depicts mountains and conical trees. The central motif in each ritual painting is the square, known as the "chauk" or "chaukat“. Starting off as wall paintings, Warli has moved on to paper and canvas in recent times. Apart from ritualistic events and festivities, Warli paintings also cover day-to-day activities of the village people.

Warli Painting by Anil Vangad

Village Life (2021) by Anil Vangad

Warli Painting by Anil Vangad

Tarpa Dance (2021) by Anil Vangad

You May Also Like

  1. Q&A: Anirudh Acharya, visual artist.

    Q&A: Anirudh Acharya, visual artist.

    On being an artist and a scientist, exploring one’s inner landscape, and always working towards a ‘finished product’.

  2. The Art Menu: Kuckeliku Breakfast House

    The Art Menu: Kuckeliku Breakfast House

    Soak in some amazing art (and exclusive discounts) at this delightful art cafe

  3. The Art Menu: Nosh & Beyond

    The Art Menu: Nosh & Beyond

    Bringing art one step closer to you

  4. The Art Menu: The Sassy Spoon

    The Art Menu: The Sassy Spoon

    Your favourite hangout now has your favourite art too!

  5. The Art Menu: The White Crow Books and Coffee

    The Art Menu: The White Crow Books and Coffee

    Great Books. Great Art. Great Deals. What's not to like?

  6. The Art Menu: Doolally Taproom

    The Art Menu: Doolally Taproom

    How about some stunning art to go with your favourite brew?

  7. The Art Menu: Bono Boutique Ice Cream

    The Art Menu: Bono Boutique Ice Cream

    Gourmet Ice Cream + Exclusive Deals on Your Favourite Art = Win Win

  8. Sustainable art. For sustainable spaces.

    Sustainable art. For sustainable spaces.

    Transforming waste into works of art

  9. Introducing CURIO

    Introducing CURIO

    Home of Handpicked Art & Design Collectibles

  10. &flix x Venom

    &flix x Venom

    Wicked murals. For a wicked Marvel icon.

  11. Around the world with Stanza Living

    Around the world with Stanza Living

    Bringing global cities to life - one wall at a time.

  12. Art Comes Home

    Art Comes Home

    A super special collaboration with MUBI India

  13. Covid-19 Relief

    Covid-19 Relief

    All proceeds go to Uday Foundation and Animals Matter To Me.

  14. Mumbai Rising: A Public Art Initiative by Birla Estates

    Mumbai Rising: A Public Art Initiative by Birla Estates

    A celebration of the city of transformations

  15. Q&A: Anand Radhakrishnan, illustrator.

    Q&A: Anand Radhakrishnan, illustrator.

    On the essence of illustration, working on graphic novels, and his ongoing collaborations with Floating Canvas Company.

  16. Float Tote

    Float Tote

    Cool brand merch: check

  17. Q&A: Arvind Sundar, painter.

    Q&A: Arvind Sundar, painter.

    On Jackson Pollock, the grids that constantly surround us, and how teaching is the best teacher.

  18. Q&A: Rithika Pandey, visual artist.

    Q&A: Rithika Pandey, visual artist.

    On Murakami’s librarians, embracing colour, and protecting oneself from one’s ruthless creative self.

  19. Is This the ‘Fountain’ of Our Times?

    Is This the ‘Fountain’ of Our Times?

    1917: an upside-down urinal. 2019: a duct-taped banana.

  20. The monster of marine plastic pollution

    The monster of marine plastic pollution

    It never goes away.

  21. Nerolac 'Happy Walls' Project, Fort Kochi

    Nerolac 'Happy Walls' Project, Fort Kochi

    Happy walls. Happy kids.

  22. Apex Subscriber: Raj Bhavan Mumbai

    Apex Subscriber: Raj Bhavan Mumbai

    Now serving the best address in the city

  23. Lab Coworking had a blank wall

    Lab Coworking had a blank wall

    Not anymore.

  24. Mumbai’s Cafe Zoe hits ‘Subscribe’

    Mumbai’s Cafe Zoe hits ‘Subscribe’

    Good vibes all around

  25. Manifesto

    Manifesto

    The ‘why’ of us, explained.

  26. Every Wall a Gallery

    Every Wall a Gallery

    Select. Subscribe. Switch.